In 2015, David Beckham became cast agent and artistic advance for the artist accouterment cast Kent and Curwen. The bout amid football celebrity and gentlemen’s clothier may at aboriginal sight, assume an odd one, until that is you apprentice some of the history abaft this acclaimed British brand.
While the ties and accoutrement fabricated by this acclaimed British characterization may accept acclimated to accord in the admiral and candid clubs of acceptable England, the cast of Mick Jagger and Paul Weller accept fabricated cast added popular.
Now that David Beckham is on lath with the brand, the latest ambit from the appearance abode is abiding to accomplish its mark on the appearance world. It’s the absolute aggregate of the acceptable and the modern.
The synergy amid David Beckham and the old acceptable British appearance characterization runs added than the Three Lions logo that the England football aggregation and the cast share; it’s aswell a bout of antic tradition.
Established in 1926 by Eric Kent and Dorothy Curwen the appearance cast began activity as a baby Saville Row tie maker, but by the year 1929, they had already become a supplier of ties to Oxford and Cambridge universities.
By 1930, Kent and Curwen ties were getting beat by the admiral of all the British army regiments and by the boys of abounding of the above accessible schools. In 1932, the cast broadcast their operation by purchasing a knitwear branch and they began to accomplish candid sweaters.
The 1930s aswell saw the brand’s aboriginal chance with the stars, if they addled a accord to accumulation the Hollywood Candid Club, a club that had a associates that included Laurence Olivier, Errol Flynn, Aubrey Smith and Basil Rathbone.
The Hollywood Candid Club was alone the beginning. In the 1940s, a countless of Hollywood stars began to abrasion ties address the characterization and The Palm Springs Racquet Club aswell chose the tie maker to accomplish their club ties, which added David Niven, Bob Hope and Cary Grant to the account of celebrities who could be apparent antic Kent and Curwen ties.
The cast connected to aggrandize in the 1950s and 1960s and its affiliation with celebrities connected to grow. As able-bodied as bartering ties to added than 29,000 clubs, they aswell broadcast their ambit of blazers and knitwear.
During the backward 1960s and into the 1970s, the appearance of clothes fabricated by the artist began to become contemporary and humans alignment from Michael Caine to Paul Weller and Mick Jagger started to abrasion regatta jackets and agnate acceptable items.
1972, in particular, was axis point for the appearance label, if they were outfitters for both the English and Australian teams for the 1972 Ashes and that began a accord with the England candid aggregation that lasted for twenty years.
In the 1980s, the characterization acquired added acknowledgment if they supplied the accoutrement for the hit blur Chariots of Fire. In 1982, they registered its iconic Three Lions logo as a trademark, and the cast aswell became the official accoutrement licensee for The Wimbledon Championships.
David Beckham has been an influencer of men’s appearance over the endure few decades and his affiliation with Kent and Curwen will ensure that he continues to be. It looks like the bout amid football brilliant and acceptable men’s accouterment cast absolutely could be a absolute bout afterwards all.